Site Selection assignment for a Georgia-based Zaxby’s Franchisee. This was the first of three planned restaurant locations for this Franchisee. This project required analyzing trade-area populations, growth rates, demographics, traffic patterns, restaurant competition, mapping and zoning, while reporting to the franchisee and Zaxby’s Corporate. The final site choice was located in the northeast corner of Hillsboro Road & Mack Hatcher Memorial Pkwy., in the Harpeth Village shopping center.
The Franchisee went on to open a second location in Alexander Plaza; a Kroger-anchored retail shopping center located in the northwest corner of Murfreesboro Road & Royal Oaks Blvd in Franklin, Tennessee, and is presently sourcing a third Williamson County location.